The World Has Changed Towards Digital

If our future is digital, how will it change the world?

By 2050, there will be 9 billion people living in the world. With new technology, can we embrace the digital world that can help everyone succeed and be accessible at work? Can we be a prosperous world where freedom is normal?

The preface to a book, Imagine A New Future: Creating Greatness for All, asks: “How can we build a positive and successful Digital Earth today?”

One day greatness will be within our grasp. But instead of waiting, can we achieve it now?

Technology digital has made your life better. The bad news is that while it's cool, the technology is still in its early stages of development. Maybe that's not so bad when you think about what will happen next. To date, the technology you have at hand and your desk has offered quite a bit of usability and fun. But you can't call it a fully digital world yet. It's not even close.


There are limits to the use of technology. For example, you turn on your gadget and wait until your gadget can be fully used. Or you have to find the app you want to make your job easier. Each technology may have an operating system whose principles you should follow. They force you to have some creativity, but only a little. Then your apps or data may not work with another device you bought last week or last year. When was the last time you saw a friend with a new device that you didn't have, was their device better? Not necessarily! There is room to dream about new technologies. There is room to dream about building the world we want instead of the world we are changing.

Significant Problems Drive Great Dreams

The size of our growing crisis will match the measure of our extraordinary success. As we pursue unlimited growth, our unlimited consumption threatens to wipe out everything else on earth. Indirectly, we damage the environment, overspend our financial resources, need more clean water than we have, increase income inequality, and trigger shock waves whenever we can't solve a problem.

“It is not the strongest nor the most intelligent who survive, but the most adaptable to change.” This statement is widely attributed to Charles Darwin, a man best known for his scientific theory of evolution by natural selection. With the digital aspect continuing to disrupt sector after sector, Charles Darwin's statement is very relevant to today's business world. Today's business leaders need to change their organisations to adapt. The question is how?

It took more than 8,000 years for humans to move from the agricultural revolution to the industrial revolution. It only took 50 years to move from the third to the fourth industry. This rate of change is far beyond the human capacity to adapt, and we are only just beginning to see what the future holds.

First to Third Industrial Revolution The

impact of the first revolution was significant. Before the industrial revolution, an estimated 98% of Europeans lived in rural areas, working in agriculture. In the mid-1800s, just 50 years after the introduction of mechanisation, half of Britain's population lived in cities and worked in factories.

The introduction of electricity during the second revolution led to mass production, making cars available to the middle class. People no longer have to live in crowded cities to work in factories and offices. People started driving to work, and suburban areas expanded. Computers and the internet are changing the way we live. Sparking a new era of instant global communication, increasing productivity to levels unseen in human history. Now more content is being published on the internet every minute than one person can expect to read in a lifetime.

The impact of the industrial revolution shows that there will be unprecedented changes each time the world goes through a period of industrial upheaval. Its impact is much broader than the simple introduction of new technology. It has completely overhauled how humans exist in the world and interact within it.

The Fourth Industrial Revolution

Today, the world has changed again. Digital has changed that. Organisations need to change if they are to have any hope of surviving. In many cases, the customer journey has changed beyond recognition. As we enter the fourth industrial revolution, we must always be connected with customers, and the level of customer expectations is also increasing. Today's digital society is a product of the digital revolution and significant socio-cultural changes.

One of them is the emergence of the so-called 'self-centred society. Marked by an increased focus on the individual and a decline in community, social relationships and how we interact with business are being reconstructed based on individual interests, values ​​and needs.

This digital era also spoils people with many choices. You can easily search for items and buy them online at a lower price than in the mall or the highway. You will have more options to send it at no extra cost. Look for services, and you can get the stuff you want without ever leaving your bedroom.

Because of this, customer convenience and experience have become the differentiating factors between success and failure. In the era of mass consumers, the power is in the hands of consumers. They have more options than ever and the power to make or break their reputation. If you look closely, this shift offers tremendous opportunities for organisations looking to make significant changes. There are opportunities for cost savings and time efficiency to open new markets, test new ideas quickly and affordably, acquire new customers and retain existing ones.

The more businesses can provide solutions that match the demands and expectations of their customers, the more successful they will be. Just look at Apple and its recent $1 Trillion valuation. Amazon, another customer-focused organisation, quickly followed a milestone.

However, unlike consumers, most organisations struggle to keep up with the pace of change. In many cases, digital has dramatically changed the competitive landscape, but businesses don't have the skills or experience to know how to change to stay competitive. Nor do they invest in human resources for new digital staff or training and development for existing staff.

We can't ignore change, burying our heads in the sand as opportunities pass, and we fall further and further behind. There is no slowing progress. Progress also doesn't consider our personal preferences or the businesses we work for. The decision is ours, whether digital is approached proactively, prioritising investments to drive competitive advantage or holding back, waiting until we no longer have a choice.

It is impossible to truly benefit from digital unless we can change our business and culture. Steve Jobs once said, "You have to start with the customer and work your way back to technology." Digital transformation, at its core, has nothing to do with technology. This is a change management process. To truly meet the needs and expectations of their connected consumers, business leaders need to understand that they cannot stand still while the world changes around them.

Successful digital transformation requires knowledge and access to the best talent. They must shift their attention from internal limitations to external possibilities. They must break down internal walls, promote open and transparent communication, and share accountability for success. They must invest in human resources for new digital personnel, in communication and training for existing personnel and in creating an environment that promotes all of the above to realise these opportunities. They need to change the business culture from the inside out to the top.